Guest Blog about Royal Canin pet food

I am starting a series of Guest Blogs to teach you all about everything from the products we carry to the services we offer and the best ways to care for your pets.

Today's blog is by Gregsby Gibbs about why he he thinks that Royal Canin is the best diet choice for your pet. We tend to agree.  Enjoy!

Google the name "Simon Sinek" and you will find one man's take on WHY.  It's not the WHAT or the HOW but the WHY that sets great companies apart.  Don't believe me?  Look at major brands such as Apple Computers and you will find this concept hard at work.  Of course you buy the latest iGadget but the reason you bought it is not because of the device, which is really cool, but because Apple has stuck to their guns and been a company who through the years didn't strive to bring products to the forefront but instead focused on the ideas and WHY they were building devices.  The WHY is key to their business plan and they have been very successful as a company.

People buy from companies because of WHY they do what they do, not WHAT they do. That is one of the explanations as to why great brands exponentially lead the pack. Many times their competitors actually have a better product. Many times the competition is better capitalized. Yet the company who best identifies what motivates them, and WHY they are doing what they are doing run circles around the pack.

The WHY for Royal Canin started with its funding some 40 years ago in the South of France with its founder Jean Cathary, DVM.  He believed in the "pet first" approach which is still evident today.  His thought was to put out the best nutrition for cats and dogs with all the research and knowledge he had at his disposal.

WHY?  He saw so many dogs and cats in his practice that were merely surviving and not thriving.  With that in mind, he set out to put the best nutrition in a bag that he could possibly make.

Royal Canin's commitment has continued through the years and it is still at the core of what we do which is make the best, nutritionally appropriate, food we can.  We produce all of our own food in our own factories.

WHY? Producing your own food gives you control over every aspect of your food and with the strictest quality control we are able to produce the safest food on the market.  We do so because it is the best way to control all aspects and that is the best for the pets we feed.We also use the latest research to come up with the best and most accurate nutritional formulas on the market for specific disease states in both cats and dogs.

WHY?  We believe that the quality of a pet's life is important.  We want your cat or dog to be the best he or she can be.

All of these WHY(s) are just a few of the things that set us apart as a company who will always but the cat and dog FIRST!  

When I started working for Royal Canin I had no idea the care and technology used to produce the food.  I did have a Royal Canin dog,  an 11 year old chocolate lab.  We had tried supplements and other forms of nutrients to supplement her aging structure.  She was barely able to get up in the mornings and when it was really cold outside she would lay on her bed all day. It was not until we had her on the Mobility Large Breed for 6 weeks did I know WHY.

It was because my vet was committed to carrying the best products and recommending the best medicine of the market.  My vet had my pets best interest at heart.  After 6 weeks on the food she was back up and meeting me at the door in the morning and begging for me to throw the frisbee again.

I could not ask for a better company to work for than Royal Canin.  They are all about the pet and putting them first in every aspect.  From quality control to studies, Royal Canin is at the forefront of the Prescription pet food industry and the WHY is what is all about.

Gregsby Gibbs